Article: From a British Atelier to a Global Luxury Brand: The Future of House of Swaine
From a British Atelier to a Global Luxury Brand: The Future of House of Swaine
Swaine’s Brand Director, Monty Corry, recently had the pleasure of joining Abbey England for a conversation exploring the House’s history, its unbroken commitment to British craftsmanship and the years ahead.
Established in 1982, Abbey England is a family-run British business whose origins, much like those of Swaine, lie in the equestrian world. Four decades on, the company remains firmly in family hands, with 11 members of the family continuing to play an active role in the business.
As a longstanding supplier to Swaine, Abbey England shares our appreciation for traditional skills, the importance of British manufacturing and the responsibility of preserving craftsmanship for future generations. With so much common ground between the two businesses, the conversation offered a welcome opportunity to reflect on Swaine’s rich heritage, the craftspeople who continue to shape the House and the importance of carrying these traditions forward while looking to the future.
